From a creative idea right through to an IRL experience, we developed the ‘tombola Critter Challenge’, taking over Outernet in London for a one-of-a-kind augmented reality and sensory ‘mystery box’ experience – think of it like a Bushtucker Trial for generation-AI.

Not content with that, we tested jungle royalty to see if they’ve still got what it takes to tackle the unknown, with the likes of Phil Tufnell, Vicky Pattison, Joe Swash and Scarlette Douglas being hooked up to a polygraph machine while trying out our AR experience.