creating a stunt to drive footfall to
SOUTHAMPTON INTERNATIONAL BOAT SHOW
SOUTHAMPTON INTERNATIONAL BOAT SHOW
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
There’s nothing quite like spending a day on the coast, sun shining, chips in hand – but when those annoying seagulls strike, your lunch can very quickly be ruined. That’s the human truth we identified for British Marine, who asked us to drive excitement and consideration of Southampton International Boat Show across the show’s 10-day run.
There’s nothing quite like spending a day on the coast, sun shining, chips in hand – but when those annoying seagulls strike, your lunch can very quickly be ruined. That’s the human truth we identified for British Marine, who asked us to drive excitement and consideration of Southampton International Boat Show across the show’s 10-day run.
HOW WE DID IT
HOW WE DID IT
We hired ‘Rufus the Hawk’ – famed for keeping pigeons away from Wimbledon’s tennis courts – to act as our Head of Seagull Security at the show. The news and imagery were packaged up with data that proved Brits are tired of having their food stolen at the coast, with Southampton being named one of the most likely places to have your chips nicked by seagulls, naturally.
We hired ‘Rufus the Hawk’ – famed for keeping pigeons away from Wimbledon’s tennis courts – to act as our Head of Seagull Security at the show. The news and imagery were packaged up with data that proved Brits are tired of having their food stolen at the coast, with Southampton being named one of the most likely places to have your chips nicked by seagulls, naturally.
thE NOISE WE MADE
thE NOISE WE MADE
Rufus acted as a pull for the opening weekend of the show, with him stationed on the marina as the perfect backdrop for visitors to take photos. We landed blanket national coverage in the likes of the Sunday Times, Telegraph, BBC News, The i, The Sun, Daily Star, and MailOnline.
Rufus acted as a pull for the opening weekend of the show, with him stationed on the marina as the perfect backdrop for visitors to take photos. We landed blanket national coverage in the likes of the Sunday Times, Telegraph, BBC News, The i, The Sun, Daily Star, and MailOnline.
28
Coverage hits for this activation alone
28
Coverage hits for this activation alone
28
Coverage hits for this activation alone
77
Average domain authority
77
Average domain authority
77
Average domain authority
65%
Of coverage included branded image
65%
Of coverage included branded image
65%
Of coverage included branded image
89%
Of coverage included key messaging
89%
Of coverage included key messaging
89%
Of coverage included key messaging
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025