creating an avalanche of news for
National Snow Show
National Snow Show
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
The National Snow Show, a huge event bringing together inspirational speakers, cutting edge technology and the best snow gear, was coming to London for the first time ever.
Our job? Generate an avalanche of awareness and interest in the show to ultimately drive ticket sales, all for next to no budget.
The National Snow Show, a huge event bringing together inspirational speakers, cutting edge technology and the best snow gear, was coming to London for the first time ever.
Our job? Generate an avalanche of awareness and interest in the show to ultimately drive ticket sales, all for next to no budget.
HOW WE DID IT
HOW WE DID IT
How do you tell people that the Snow Show is coming to London? A 4am guerilla-style photoshoot on the tube with a world champion alpine skier of course.
We brought in Chemmy Alcott to don her skis and best skiwear on the London Underground and Emirates Cable Cars ahead of the commuter rush, packaging up the shots and getting them out to picture desks the very same morning.
How do you tell people that the Snow Show is coming to London? A 4am guerilla-style photoshoot on the tube with a world champion alpine skier of course.
We brought in Chemmy Alcott to don her skis and best skiwear on the London Underground and Emirates Cable Cars ahead of the commuter rush, packaging up the shots and getting them out to picture desks the very same morning.
thE NOISE WE MADE
thE NOISE WE MADE
The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.
We landed:
The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.
We landed:
70+
Pieces of branded coverage
70+
Pieces of branded coverage
70+
Pieces of branded coverage
7
Nationals
7
Nationals
7
Nationals
50+
Event listing articles
50+
Event listing articles
50+
Event listing articles
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025