creating an avalanche
National Snow Show
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
With The National Snow Show arriving in London for the first time — bringing together inspirational speakers, cutting-edge technology and the best snow gear — we were tasked with getting the capital excited, generating an avalanche of awareness and driving ticket sales, on next to no budget.
With The National Snow Show arriving in London for the first time — bringing together inspirational speakers, cutting-edge technology and the best snow gear — we were tasked with getting the capital excited, generating an avalanche of awareness and driving ticket sales, on next to no budget.
HOW WE DID IT
HOW WE DID IT
We conceived and produced a guerrilla-style stunt built around a single striking image: world champion alpine skier Chemmy Alcott, in full ski kit, skis in hand, staged on the London Underground and the Emirates Cable Cars at 4am, ahead of the commuter rush, to capture her somewhere she had absolutely no business being.
Once the shots were in the can, we packaged them up and got them out to picture desks that same morning — turning one early, tightly-run production into same-day visibility with no advertising spend behind it.
We conceived and produced a guerrilla-style stunt built around a single striking image: world champion alpine skier Chemmy Alcott, in full ski kit, skis in hand, staged on the London Underground and the Emirates Cable Cars at 4am, ahead of the commuter rush, to capture her somewhere she had absolutely no business being.
Once the shots were in the can, we packaged them up and got them out to picture desks that same morning — turning one early, tightly-run production into same-day visibility with no advertising spend behind it.
thE NOISE WE MADE
thE NOISE WE MADE
The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.
We landed:
The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.
We landed:
70+
Pieces of branded coverage
70+
Pieces of branded coverage
7
Nationals
7
Nationals
50+
Event listing articles
50+
Event listing articles
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026