creating an avalanche of news for

National Snow Show

National Snow Show

WHAT WE WERE ASKED TO DO

WHAT WE WERE ASKED TO DO

The National Snow Show, a huge event bringing together inspirational speakers, cutting edge technology and the best snow gear, was coming to London for the first time ever.

Our job? Generate an avalanche of awareness and interest in the show to ultimately drive ticket sales, all for next to no budget.

The National Snow Show, a huge event bringing together inspirational speakers, cutting edge technology and the best snow gear, was coming to London for the first time ever.

Our job? Generate an avalanche of awareness and interest in the show to ultimately drive ticket sales, all for next to no budget.

HOW WE DID IT

HOW WE DID IT

How do you tell people that the Snow Show is coming to London? A 4am guerilla-style photoshoot on the tube with a world champion alpine skier of course.

We brought in Chemmy Alcott to don her skis and best skiwear on the London Underground and Emirates Cable Cars ahead of the commuter rush, packaging up the shots and getting them out to picture desks the very same morning.

How do you tell people that the Snow Show is coming to London? A 4am guerilla-style photoshoot on the tube with a world champion alpine skier of course.

We brought in Chemmy Alcott to don her skis and best skiwear on the London Underground and Emirates Cable Cars ahead of the commuter rush, packaging up the shots and getting them out to picture desks the very same morning.

thE NOISE WE MADE

thE NOISE WE MADE

The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.

We landed:

The pièce-de-résistence? Our media coverage helped deliver on footfall to the show at its debut in London, making it profitable for another year.

We landed:

70+

Pieces of branded coverage

70+

Pieces of branded coverage

70+

Pieces of branded coverage

7

Nationals

7

Nationals

7

Nationals

50+

Event listing articles

50+

Event listing articles

50+

Event listing articles

let's get

LOUD TOGETHER

Unit 2, Benwell Studios,

11-13 Benwell Road, London, N7 7BL

© 2025

let's get

LOUD TOGETHER

Unit 2, Benwell Studios,

11-13 Benwell Road, London, N7 7BL

© 2025

let's get

LOUD TOGETHER

Unit 2, Benwell Studios,

11-13 Benwell Road, London, N7 7BL

© 2025