shining a light on
Fever
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
We were asked to launch the UK debut of Light Cycles, Fever’s immersive outdoor light experience, with a preview night that let people step into the installations after dark, deep in the Warwickshire countryside, ahead of its three-month run.
We were asked to launch the UK debut of Light Cycles, Fever’s immersive outdoor light experience, with a preview night that let people step into the installations after dark, deep in the Warwickshire countryside, ahead of its three-month run.
HOW WE DID IT
HOW WE DID IT
Set in rural Warwickshire, we built and ran an after-dark preview night at the installation itself, giving top-tier media a guided first look at the immersive light art surrounded by nature rather than a studio or screening room — managing the full on-site logistics of hosting press outdoors after dark, including accreditation and access across the site.
We also hosted live broadcast interviews from within the installation, putting journalists inside the experience while they reported on it, before launching the news that Light Cycles by Moment Factory was landing in the UK and covering every media aspect of the opening.
Set in rural Warwickshire, we built and ran an after-dark preview night at the installation itself, giving top-tier media a guided first look at the immersive light art surrounded by nature rather than a studio or screening room — managing the full on-site logistics of hosting press outdoors after dark, including accreditation and access across the site.
We also hosted live broadcast interviews from within the installation, putting journalists inside the experience while they reported on it, before launching the news that Light Cycles by Moment Factory was landing in the UK and covering every media aspect of the opening.
thE NOISE WE MADE
thE NOISE WE MADE
From ITV Central to BBC Coventry & West Midlands, we secured a heap of top tier journalists down to preview the event, resulting in wide-ranging coverage across national, broadcast, regional and listings media.
From ITV Central to BBC Coventry & West Midlands, we secured a heap of top tier journalists down to preview the event, resulting in wide-ranging coverage across national, broadcast, regional and listings media.
49
Pieces of coverage
49
Pieces of coverage
+316%
Ticket sales following event
+316%
Ticket sales following event
63
Average domain authority
63
Average domain authority
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026