We created and managed two shoots to create buzz ahead of the experience opening to the public.

Firstly, inspired by Batman’s BAT-SIGNAL, we created our own PAC-SIGNAL, projecting a giant PAC-MAN in the sky over Manchester to call the public to come try it out.

Then, we captured drone footage of PAC-Taxis, five cabs designed to look like PAC-MAN and his ghostly antagonists that were racing around Manchester. We create still photography for media, while also scripting, shooting and delivering video social content for Instagram.

We also (a little accidentally, admittedly) create the OOH campaign for the experience, playing off the famous Manchester football rival by claiming ‘Manchester is Yellow’. Originally a PR content idea, the client loved it so much that they rolled it out via digital ads across the city.

Finally, we curated an exclusive press and influencers week, inviting key targets for first-chance previews. We welcomed over 100 media and 38 influencers throughout the week.