Inspired by Batman’s BAT-SIGNAL, we created our own PAC-SIGNAL, projecting a giant PAC-MAN in the sky over Manchester to call the public to come try it out. We even had to move the shoot twice to ensure a clear sky to get the result we needed.

If that wasn't enough to get Manchester's attention, we then coordinated capturing drone footage of PAC-Taxis, five cabs designed to look like PAC-MAN and his ghostly antagonists that were racing around Manchester.

We also (a little accidentally, admittedly) came up with the creative platform for the OOH campaign, playing off the famous Manchester football rival by claiming ‘Manchester is Yellow’. Originally a PR content idea, the client loved it so much that they rolled it out via digital ads across the city.

Finally, we curated an exclusive press and influencers week, inviting key targets for first-chance previews where we welcomed over 100 media and 38 influencers throughout the week.