Our involvement started long before opening day. We worked with the Ideal Home Show team to help define the theme of the year, led on talent bookings, contributed to stage design, helped curate the exhibitor line-up, and planned award-winning activations on the ground — strategically shaping the substance of the show itself rather than just the messaging around it.

Once the doors opened, we stayed embedded across the full 17-day run: chaperoning talent through the show, attending celebrity talks, and capturing photography on the ground to turn real moments at the event into newsworthy “overheard at...” features. On opening morning, we managed live filming with This Morning, landing over 10 minutes of prime-time broadcast across three separate live hits.

Alongside our on-site presence, we developed creative, research-led stories rooted in human truths to keep the show in the news both in the run-up and throughout — from the number of homeowners who pass off friends’ houses as their own on Instagram, to calculating that Brits have enough unread books lying around their homes to stretch a third of the way to the moon — positioning Ideal Home Show as the authority on all things homes and interiors.

Over the years working on the Ideal Home Show we’ve secured literally thousands of pieces of coverage, even landing over 10 minutes of prime-time broadcast on This Morning over three live segments.