Our approach included multiple media layers, squeezing out every opportunity with talent, developing creative news stories, and carving out multiple listings opportunities to drive top quality press coverage in the lead up to the show and throughout the 17-day event. 

We created relatable angles pinned in human truths to drive news for the show. From analysis on the number of homeowners who pass off pics of their friends’ houses as their own on Insta, to calculating that Brits’ have enough unread books lying around their homes to stretch a third of the way to the moon, we created a variety of news stories to position Ideal Home Show as the experts on all things homes and interiors. 

And we generated 120 pieces of coverage before doors even opened. On opening morning, we managed filming with This Morning, landing over 10 minutes of prime-time broadcast across three separate live hits. We captured photography and attended celebrity talks to write up newsworthy ‘overheard at…’ features for media, sweating every single asset. We didn’t stop right up until the doors closed on another year of the infamous show.​