25 years of
GRAND DESIGNS
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
We were asked to help drive awareness for Grand Designs Live, leveraging the 25th anniversary of the TV show and establishing it as the place to go for home build advice. We were tasked to help contribute to the increased footfall for both the London and Birmingham shows.
We were asked to help drive awareness for Grand Designs Live, leveraging the 25th anniversary of the TV show and establishing it as the place to go for home build advice. We were tasked to help contribute to the increased footfall for both the London and Birmingham shows.
HOW WE DID IT
HOW WE DID IT
We designed and built two standout, earned-media moments — each on a budget that belied its impact.
For Birmingham, we created a bespoke time capsule filled with Kevin's own memories from the series and buried it outside the NEC, embedding Grand Designs into the fabric of the show's home for the next 25 years.
For London, we built a global first from the ground up: the Flatpack World Championship — a live, multi-round speed-building competition hosted by Kevin, where contestants battled it out for a specially crafted golden Allen key.
We designed and built two standout, earned-media moments — each on a budget that belied its impact.
For Birmingham, we created a bespoke time capsule filled with Kevin's own memories from the series and buried it outside the NEC, embedding Grand Designs into the fabric of the show's home for the next 25 years.
For London, we built a global first from the ground up: the Flatpack World Championship — a live, multi-round speed-building competition hosted by Kevin, where contestants battled it out for a specially crafted golden Allen key.
thE NOISE WE MADE
thE NOISE WE MADE
When we say we got Kevin’s face was everywhere, we mean it! From page leads in the Times to sofa slots on This Morning, we landed blanket coverage for Grand Designs Live – so much so that the TV producers were a little concerned about the impact it could have on their planned 25th anniversary celebrations.
We got our time capsule on This Morning and the Allen key medal from the Flatpack World Championships on Lorraine, the pinnacle hits of two incredibly successful campaigns.
When we say we got Kevin’s face was everywhere, we mean it! From page leads in the Times to sofa slots on This Morning, we landed blanket coverage for Grand Designs Live – so much so that the TV producers were a little concerned about the impact it could have on their planned 25th anniversary celebrations.
We got our time capsule on This Morning and the Allen key medal from the Flatpack World Championships on Lorraine, the pinnacle hits of two incredibly successful campaigns.
553
Pieces of coverage
553
Pieces of coverage
57
Nationals
57
Nationals
50+
Broadcast minutes
50+
Broadcast minutes
275
Links to ticketing site
275
Links to ticketing site
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026