relocated and relaunched
NQ64
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
NQ64, the cult-favourite retro arcade bar expanded its London footprint with the brand's biggest venue yet.
But this was no ordinary opening — because NQ64 already had a Soho address, the challenge was relocating to a new one without ever missing a night of trading.
We were tasked to generate maximum buzz around the new Soho venue and carry the existing crowd with it, seamlessly, from old postcode to new.
NQ64, the cult-favourite retro arcade bar expanded its London footprint with the brand's biggest venue yet.
But this was no ordinary opening — because NQ64 already had a Soho address, the challenge was relocating to a new one without ever missing a night of trading.
We were tasked to generate maximum buzz around the new Soho venue and carry the existing crowd with it, seamlessly, from old postcode to new.
HOW WE DID IT
HOW WE DID IT
We brought the new Soho venue to life for press and influencers with a launch night built around the NQ64 experience itself. Curating a guestlist of key media and influencer faces and shaping their journey through the space from first impression to final high score.
We briefed and managed a dedicated photographer to capture the venue at its best and ran the full media sell-in to turn one night into sustained press and social coverage of the relaunch.
We brought the new Soho venue to life for press and influencers with a launch night built around the NQ64 experience itself. Curating a guestlist of key media and influencer faces and shaping their journey through the space from first impression to final high score.
We briefed and managed a dedicated photographer to capture the venue at its best and ran the full media sell-in to turn one night into sustained press and social coverage of the relaunch.
thE NOISE WE MADE
thE NOISE WE MADE
300+
People through the door
300+
People through the door
9M
Combined social following
9M
Combined social following
131
Pieces of coverage
131
Pieces of coverage
77M+
Combined audience
77M+
Combined audience
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026