expanding experience appeal
Squid Game: The Experience
Squid Game: The Experience
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
We were tasked with sustaining awareness and driving momentum for Squid Game: The Experience – London during its final months, keeping the experience culturally relevant, visible, and talked about.
We were tasked with sustaining awareness and driving momentum for Squid Game: The Experience – London during its final months, keeping the experience culturally relevant, visible, and talked about.
HOW WE DID IT
HOW WE DID IT
We ran a multi-pronged earned media campaign combining listings, press visits, and creative stunts.
We hosted 12 journalists, including Daily Star and The Mirror, giving hands-on experiences that produced strong, in-depth reviews.
We devised creative activations to amplify the buzz, including Science of Squid Game, which used ECG tech to track real-time stress, resulting in an exclusive Daily Mail feature, and Changing of the Squid Guards, which brought consumer research to life with Squid Game-style guard houses in Trafalgar Square, earning coverage in Daily Star, Secret London and ITV’s This Morning!.
We ran a multi-pronged earned media campaign combining listings, press visits, and creative stunts.
We hosted 12 journalists, including Daily Star and The Mirror, giving hands-on experiences that produced strong, in-depth reviews.
We devised creative activations to amplify the buzz, including Science of Squid Game, which used ECG tech to track real-time stress, resulting in an exclusive Daily Mail feature, and Changing of the Squid Guards, which brought consumer research to life with Squid Game-style guard houses in Trafalgar Square, earning coverage in Daily Star, Secret London and ITV’s This Morning!.
thE NOISE WE MADE
thE NOISE WE MADE
46
Total coverage
46
Total coverage
46
Total coverage
60
Social hits
60
Social hits
60
Social hits
244+
Brand mentions
244+
Brand mentions
244+
Brand mentions
1,809,286,438
Audience reach
1,809,286,438
Audience reach
1,809,286,438
Audience reach
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2025