Sky Sports x NFL Showhouse
Sky Sports
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
To celebrate the NFL’s return to London for this year’s London Games, Sky Sports tasked us with transforming a space in central London into the ultimate house party night out for press, influencers, stakeholders and VIPs.
Last year the NFL House made its debut giving new and existing fans content led experiences, so this was our chance to turbo charge the event and make it one not to forget, amplifying the news that every game will be broadcasted on Sky Sports.
To celebrate the NFL’s return to London for this year’s London Games, Sky Sports tasked us with transforming a space in central London into the ultimate house party night out for press, influencers, stakeholders and VIPs.
Last year the NFL House made its debut giving new and existing fans content led experiences, so this was our chance to turbo charge the event and make it one not to forget, amplifying the news that every game will be broadcasted on Sky Sports.
HOW WE DID IT
HOW WE DID IT
We transformed White Rabbit Studios into the ultimate NFL showcase, complete with a red cup LDN wall, NFL team flags, balls and jerseys a plenty, white picket fences, astroturf under foot and four designated areas for content led experiences.
On stage, Sky Sports’ Neil Reynolds, Phoebe Schecter and NFL legend Jason Bell went head-to-head on the fan-favourite debates, with three content creators lobbing in the hot takes to keep the panel honest.
We transformed White Rabbit Studios into the ultimate NFL showcase, complete with a red cup LDN wall, NFL team flags, balls and jerseys a plenty, white picket fences, astroturf under foot and four designated areas for content led experiences.
On stage, Sky Sports’ Neil Reynolds, Phoebe Schecter and NFL legend Jason Bell went head-to-head on the fan-favourite debates, with three content creators lobbing in the hot takes to keep the panel honest.
thE NOISE WE MADE
thE NOISE WE MADE
100+
Guests welcome to the Showhouse
100+
Guests welcome to the Showhouse
107
Caps personalised
107
Caps personalised
16.5M
Combined social following
16.5M
Combined social following
1
Packed out Showhouse experience
1
Packed out Showhouse experience
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026