Opening NQ JPN
NQ JPN
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
The team behind NQ64, the cult-favourite retro arcade bar were opening a new late-night concept, bringing together a futuristic cocktail bar and club with a specialist arcade filled with cabinets imported directly from Japan - introducing NQ JPN.
We were tasked to generate maximum buzz around the new Soho venue opening and carry the existing NQ64 crowd with it, whilst finding a new audience for this Japanese inspired concept.
The team behind NQ64, the cult-favourite retro arcade bar were opening a new late-night concept, bringing together a futuristic cocktail bar and club with a specialist arcade filled with cabinets imported directly from Japan - introducing NQ JPN.
We were tasked to generate maximum buzz around the new Soho venue opening and carry the existing NQ64 crowd with it, whilst finding a new audience for this Japanese inspired concept.
HOW WE DID IT
HOW WE DID IT
We brought NQ JPN to life for press and influencers with a launch night built around the experience itself. Curating a guestlist of key media and influencer faces and shaping their journey through the space from first impression to final high score. From ice cut to suit each cocktail serve to a live anime artist drawing throughout the evening, the details were key.
We briefed and managed a dedicated photographer to capture the venue at its best and ran the full media sell-in to turn one night into sustained press and social coverage of the launch.
We brought NQ JPN to life for press and influencers with a launch night built around the experience itself. Curating a guestlist of key media and influencer faces and shaping their journey through the space from first impression to final high score. From ice cut to suit each cocktail serve to a live anime artist drawing throughout the evening, the details were key.
We briefed and managed a dedicated photographer to capture the venue at its best and ran the full media sell-in to turn one night into sustained press and social coverage of the launch.
thE NOISE WE MADE
thE NOISE WE MADE
114
Press and influencers through the door
114
Press and influencers through the door
105
Pieces of coverage
105
Pieces of coverage
63.7M
Combined audience
63.7M
Combined audience
20
Gift boxes delivered
20
Gift boxes delivered
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026