Glam Prix
GLAM PRIX
WHAT WE WERE ASKED TO DO
WHAT WE WERE ASKED TO DO
We were asked to find a reason for people to come through the doors of Chaos Karts during its key summer trading period. We needed to design a creative campaign that was bold enough to cut through, drive media interest, public awareness and turn heads.
We were asked to find a reason for people to come through the doors of Chaos Karts during its key summer trading period. We needed to design a creative campaign that was bold enough to cut through, drive media interest, public awareness and turn heads.
HOW WE DID IT
HOW WE DID IT
Timed to Manchester Pride — one of the biggest moments on the city’s social calendar — we conceived and produced an original live event at Chaos Karts: the first-ever Drag Queen Drag Race, staged as The Glam Prix.
We booked and briefed leading names from the drag community, including former RuPaul’s Drag Race winner Kyran Thrax, and built the night around a head-to-head race on the track in full glam, run in front of a packed crowd with a live DJ. We built a charitable partnership into the concept from the outset, directing proceeds from the night to local LGBTQ+ charity The Proud Trust, so the event gave back to the community it was created to celebrate.
Media were invited to experience the event firsthand, turning a single live night into the awareness and footfall Chaos Karts needed through its key summer trading period.
Timed to Manchester Pride — one of the biggest moments on the city’s social calendar — we conceived and produced an original live event at Chaos Karts: the first-ever Drag Queen Drag Race, staged as The Glam Prix.
We booked and briefed leading names from the drag community, including former RuPaul’s Drag Race winner Kyran Thrax, and built the night around a head-to-head race on the track in full glam, run in front of a packed crowd with a live DJ. We built a charitable partnership into the concept from the outset, directing proceeds from the night to local LGBTQ+ charity The Proud Trust, so the event gave back to the community it was created to celebrate.
Media were invited to experience the event firsthand, turning a single live night into the awareness and footfall Chaos Karts needed through its key summer trading period.
thE NOISE WE MADE
thE NOISE WE MADE
We proudly delivered the results:
We proudly delivered the results:
18
Total coverage
18
Total coverage
15
Broadcast minutes
15
Broadcast minutes
63
Total brand mentions
63
Total brand mentions
4
Talent interviews
4
Talent interviews
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026
let's get
LOUD TOGETHER
Unit 2, Benwell Studios,
11-13 Benwell Road, London, N7 7BL
© 2026