We secured extensive listings coverage to spread the word early, then hosted a packed media week where top-tier journalists experienced Fairgame first-hand and shared their reviews. ​

To extend the story, we drove consumer research angles that sparked additional press attention. At the same time, we positioned Fairgame’s CEO as a thought leader in immersive experiences, providing expert commentary and interviews.​

Together, these efforts delivered a high-impact launch and firmly established Fairgame St Paul’s on London’s entertainment map