We secured mainstream attention by highlighting engaging player stories, like a British champion who had just won £500,000 at another event, while also positioning the event’s business scale and cultural relevance. ​

We hosted media on-site, giving journalists access to players, referees, and fans to capture authentic experiences and insights into the industry’s financial impact. ​

By balancing working with spokespeople and giving wider context, we landed some amazing pieces across national and broadcast outlets, including Newsbeat, BBC Radio London, The Times, and a 20-minute documentary with BBC World Service.