THE CAKE AND BAKE SHOW 2022
RAISING AWARENESS FOR THE UK'S BIGGEST BAKING EVENT
CHALLENGED WITH RAISING AWARENESS AND DRIVING TICKET SALES FOR THE CAKE & BAKE SHOW.
Hosted at London's ExCel, the Cake and Bake show is the UK's biggest experiential baking event. Tasked with driving as much earned coverage as possible, we maximised every media opportunity at our disposal from showcasing celebrity guests and experts to crafting fully bespoke content live from the show such as opening show imagery, chef tips and 'overheards' from live stage talks.
Alongside executing an earned media strategy, we managed a full press accreditation process and facilitated the celebrity and media green room throughout the show run.
A fairly short show run at just three days long, we generated nearly 70 pieces of coverage, with 78% linking directly to ticket purchasing mechanic.