Southampton International Boat Show 2023
RUNNING THE PRESS OFFICE FOR THE UK'S LARGEST BOAT SHOW
MAKING A SPLASH AT THE UK'S LARGEST BOAT SHOW
We were challenged with driving brand awareness via earned coverage both before and throughout the duration of the Southampton International Boat Show, aiming to cement its position as the festival of boating.
We maintained a drumbeat of coverage with multiple tactics, all the way from announcing the show through a series of listings and features content to creating a showstopping opening day moment with professional jet ski daredevil Jack Moule. When the show was open, we squeezed out every bit of media interest by seeding out talent commentary from the likes of Captain Sandy from Below Deck and The Chase’s Mark ‘The Beast’ Labbett.
The results swept in, including 224 pieces of coverage with big hits from the likes of The Times, Telegraph and Daily Mail, alongside 16 stakeholder interviews which appeared on 25 broadcast titles, including BBC World Business, GB News and Global Radio.
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