SOUTHAMPTON INTERNATIONAL BOAT SHOW 2022
LAUNCHING & RUNNING BRITAIN’S BIGGEST BOATING EVENT
CEMENTING THE SOUTHAMPTON INTERNATIONAL BOAT SHOW AS BRITAIN'S BIGGEST FESTIVAL OF BOATING.
Challenged with driving brand awareness via earned coverage both before and throughout the duration of the show.
From announcing the show through a series of listings and features content alongside creating a showstopping opening day moment, to launching the show’s first floating Fish and Chip shop and seeding out talent commentary to press - it's a busy show run.
2022's show saw additional crisis management regarding managing the show through the national mourning of the late Queen’s passing.
99 pieces of total coverage, including 8 stakeholder interviews which appeared on 16 broadcast titles with 136 members of press welcomed on opening day.