National Snow Week

The National Snow Show, a huge event bringing together inspirational speakers, cutting edge technology and the best snow gear, was coming to London for the first time ever, and being rebranded as The National Snow Week. A whole week of events for snow sports lovers, no matter their experience, background or ability.

We were tasked with creating an avalanche of noise around this event, all while keeping budgets in mind.

How do you tell people that the Snow Show is coming to London? You jump on your skis and slalom around your commute in the capital, of course. We brought in world champion alpine skier Chemmy Alcott to do just that, slipping away from security to make sure we got our perfect shots.

Then we landed 70+ pieces of branded coverage, 7 nationals, and 50+ listings articles. But the piste-de-resistencé? We helped deliver enough footfall to make the show profitable for another year.