LONDON LUXURY AFLOAT 2023
MAKING A SPLASH FOR AN EXCLUSIVE AUDIENCE
We wanted to showcase London Luxury Afloat as the one-stop shop for individuals looking to purchase a new yacht or power boat.
Ensuring plenty of noise ahead of show opening, we distributed our listings release, which was successful at securing coverage and driving ticket sales ahead of the show opening.
Our “always on” press office secured several broadcast opportunities stakeholders, including Sky News and London Live. We utilised every inch of the show, from exhibitor product to brand ambassadors, securing multiple coverage hits with publications such as TalkSPORT and The Independent.
Our 2023 show, achieved a 194% increase in coverage compared to the previous year's show, securing 229 pieces overall and key media attending the show such as The Telegraph and The Times.