IDEAL HOME SHOW CHRISTMAS 2022
SPREADING SEASONAL CHEER FOR THE FESTIVE SHOW
DRIVING BRAND FAME FOR THE IDEAL HOME SHOW AT CHRISTMAS.
Positioning the Ideal Home Show Christmas as both a much loved day out and the answer to festive shopping needs of consumers. Our role was to drive awareness and increase ticket sales.
Via a hard working press office we drove earned coverage and media relations. Alongside this, we managed talent, press accreditation and green room during the show. Talent for the Christmas show is modest, and we were thrilled to secure primetime breakfast interview slot with GB News which featured our talent, Rosemary Shrager, which we could see resulted in a direct spike to driving additional ticket sales.
In 2022, we achieved a 75% increase in coverage compared to the previous year's show which resulted in generating 62 pieces of coverage pre-show. We also generated additional coverage opportunities through competitions on key consumer titles which received over 18,000 entries across the UK.