IDEAL HOME SHOW 2023
DRIVING MOMENTUM FOR THE SHOW
The Ideal Home Show is the world’s longest-running exhibition, and the most successful home and interiors show in the country – our job was to appeal to the regular, loyal audience whilst also appealing to a younger audience
To tackle this, we created a multi-layered campaign including a robust influencer programme, opening photo moment, talent media interviews, features, experiential activations and more. Ensuring a no stone unturned approach, we squeezed every opportunity out of the show, securing coverage each day.
The result? Over 400 pieces of earned media coverage, with 38 being National and broadcast pieces, 75 press attendees and, a 23% increase on footfall on the opening day compared to previous years