IDEAL HOME SHOW 2022
DRIVING MOMENTUM FOR THE SHOW
DEBUTING 115 YEARS AGO, THE IDEAL HOME SHOW IS THE WORLD'S LONGEST-RUNNING EXHIBITION, AND THE MOST SUCCESSFUL HOME AND INTERIORS SHOW IN THE COUNTRY.
Our challenge? Attract “Generation Netflix” to secure the show’s legacy without alienating the older, loyal audience. We drive a multi-layered campaign each year, including a robust influencer programme, opening photo moment, talent media interviews, features, experiential activations and more.
The result? Over 250 pieces of earned media coverage, 150 press attendees and crucially, 200,000 tickets sold. In addition of our best ever on-site exhibitor rebooking figures, up 36% YoY.