EAT AND DRINK FESTIVAL 2022
WORKING UP THE NATION'S APPETITE FOR THE FOOD SHOW
BUILDING A BUZZ AROUND THE UK'S FAVOURITE INDOOR FOOD FESTIVAL FOR THE EAT AND DRINK FESTIVAL.
The Eat and Drink festival celebrates the best in modern cuisine, mixology and independent produce all under one roof. Twinned with the Ideal Home Show, but tasked with driving its fame as a separate entity meant we had to generate a wealth of high quality coverage bespoke for that show, in order to boost those specific ticket sales.
Focusing on the key audience as "real foodies" we strategically pinpointed key aspects of the show and drove coverage to those points of difference, from placing bespoke recipes from our key talent in the likes of The Sun, to driving awareness of the Artisan Producers Market at the show.
Alongside this, we secured listings coverage with big-hitters such as TimeOut which drove that all important boost to sales, alongside this we coordinated talent interviews with The Daily Express and generated talent features, landing a segment on talkRadio.