Collinson Priority Pass

Global travel company Collinson came to us to help them raise awareness of Priority Pass, its portfolio of luxury airport lounges all around the world, while also bringing in good PR for the brand as a whole. 

We built a BAU, always-on press office designed to raise brand awareness and give Collinson a voice in a crowded travel space. Through ongoing journalist engagement and management, we communicated announcements on behalf of Collinson and its partners, from CTO announcement to new reward schemes and partnerships.

In total, we've landed 37 hard-working and targeted pieces of coverage across national, consumer and key travel media.

We also outreached, facilitated and briefed speakers for Collinson employee engagement and events activations, bringing broadcast legend and travel expert Simon Calder to deliver a keynote speech to employees and VIP guests.